Real-time XML Delivery^TM is a significant alternative to the CRM-friendly datasets we provide. We've developed a new way to access Carroll Publishing's comprehensive data by employing direct computer-to-computer communication. Not only does accessing our data become more efficient and faster, the data is kept fresher and more current on your end.

What is Real-time XML^TM
XML (Extensible Markup Language) is a markup language that has become a standard way of accommodating data transfer between disparate platforms and environments via the Web. It is classified as an extensible language because it allows its users to define their own elements. One if its primary uses has been to help information systems share content-based self-defined data, particularly via the Internet. Real-time XML Delivery^TM was developed by Carroll Publishing using SOAP/XML for data delivery. SOAP (Simple Object Access Protocol) acts as an envelope for the data while XML (eXtensible Markup Language) provides a way of tagging or defining the data elements according to their meaning and content.

Benefits of Real-time XML Delivery^TM
This new data delivery method means:

• On-demand access for immediacy of use and updates
• One-time setup-- there is no ongoing formatting or programming once setup is complete
• Fast and easy data transfer into your customer relationship management (CRM) systems
• Real-time searches against our database for quicker response. (e.g. back-end database)

For more information about Real-time XML DeliveryTM, contact Carroll Publishing at: xmlinfo@carrollpub.com